You might be wasting your time with clustering for segmentation
Prof Nick Radcliffe makes the case for why clustering your customers is a bad idea that wastes analysts time & delivers suboptimal marketing.
Tag: customer clustering
April 21, 2021
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy
To find out more, including how to control cookies, see here: Privacy Policy