Trust, is it the most important value sought by businesses?
Is Trust the most important value sought in B2B relationships today? Peter Lavers & Mark Hollyoake share their Trust DNA Model to guide leaders.
Tag: CRM
3 more barriers to achieving useful Customer Value Analysis (CVA)
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
Six barriers to delivering meaningful Customer Value Analysis (part 1)
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Don’t let shiny object syndrome dazzle your view of the dull data
Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for […]
App recommendations, ones that help me be a productive leader
Building on our series sharing lessons learnt by leaders, I thought it might also help to share app recommendations. Working with leaders, training, coaching or […]
Real-Time Analytics – what a conversation starter
Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight […]
Why you need to embed Customer Insight in your marketing lifecycle
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.
Data challenges & value opportunities for retailers
One of the themes of video interviews prior to #MSMS2015 event has been questions on data. What data challenges do multi-channel retailers face? How can […]
Learning about Customer Analytics in Financial Services #CAI2015
Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was […]