Is Trust the most important value sought in B2B relationships today? Peter Lavers & Mark Hollyoake share their Trust DNA Model to guide leaders.
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight […]
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.
One of the themes of video interviews prior to #MSMS2015 event has been questions on data. What data challenges do multi-channel retailers face? How can […]
Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was […]