How are Softer Skills still relevant for Data Leaders? Part 7: Sign-Off
3 tips for data or analytics leaders to achieve more sign-offs and commercial investment in their teams. A leaders version of Sign-Off skills
Tag: commercial
October 14, 2022
How to measure the ROI of your Analytics team: Part 2 = incremental profit
Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
How to measure the ROI of your Analytics team: Part 1 = Profit
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
For difficult decisions don’t forget the greasy pole (part 1)
Difficult conversations are often because of difficult decisions. If you need to make those or need to communicate them, Tony Boobier advises how to do it.
Missed your sales targets? Focus on relationships instead – B2B research
Missed your sales targets? Invest in longer-term investments recommended by Customer Attuned’ research, a focus on relationship building for the New Normal.
How are you scoring on your Stakeholder Balance Sheet?
Scoring yourself on a Stakeholder Balance Sheet. Book review of “The Stakeholder Balance Sheet” by Suntook & Murphy + how this can help your business.
3 more barriers to achieving useful Customer Value Analysis (CVA)
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
Six barriers to delivering meaningful Customer Value Analysis (part 1)
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Guerrilla Analytics – how to deliver analytics in the cut & thrust of business
Book review of Guerrilla Analytics, a practical guide to working with data. Why this is such a useful manual for analysts & analytics leaders. Recommended.
The need for analysts to have improved commercial awareness
Why analysts need improved Commercial Awareness. What this term means and how to develop this competency in your analysts.
Lies, damn lies & the wrong statistics, measuring what matters, part 1
Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved […]
Is that tempting technology really useful to your business?
Sharing 4 articles considering business applications of technology. Is it useful to your business? Whether AI, Big Data or IoT – that is the real question.