Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
Difficult conversations are often because of difficult decisions. If you need to make those or need to communicate them, Tony Boobier advises how to do it.
Missed your sales targets? Invest in longer-term investments recommended by Customer Attuned’ research, a focus on relationship building for the New Normal.
Scoring yourself on a Stakeholder Balance Sheet. Book review of “The Stakeholder Balance Sheet” by Suntook & Murphy + how this can help your business.
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Book review of Guerrilla Analytics, a practical guide to working with data. Why this is such a useful manual for analysts & analytics leaders. Recommended.
Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved […]
Sharing 4 articles considering business applications of technology. Is it useful to your business? Whether AI, Big Data or IoT – that is the real question.
This year might have been a strange year, with unexpected news aplenty, but it sounds like many of you have had a successful 2016. That’s good […]