How thinking about the economics of data & analytics can help
A review of Bill Schmarzo’s “The economics of data, analytics and digital transformation” and how it can help data leaders maximise value.
Tag: business case
December 15, 2022
Securing buy-in for Customer Insight, to overcome under-investment
Already, this year, I’ve had the opportunity to meet & work with a variety of customer insight leaders. All of them, in different contexts, struggle […]
I want to make changes, but they demand a business case!
Guest blogger, Simon Norie, shares why having to produce a business case for customer-needed change is a positive opportunity & how to do it.
#FromTheCupboard videos
As a quirky teaser campaign prior to #CAI2015, I published a series of short videos. In these I was interviewed by the conference organiser on […]