How to build the internal reputation of your Insight team
Why do some customer insight teams have a better internal reputation than others? Did some insight leaders just get lucky, with a great culture & […]
Tag: brand
April 29, 2016
Why your B2B Branding & Proposition needs to be insight-led
Peter Lavers shares a guest blog post on Customer Insight Leader, about how customer insight shapes B2B branding & proposition development for CM capability
Rebranding a blog, is it all alchemy?
You may have noticed the new look to this site. It’s the result of a rebranding to achieve three goals. Many of you, kind readers, have […]