Web Analytics an hour a day, how this book can improve your analysis
“Web Analytics an hour a day” a review of this practical book from Avinash Kaushik. In this review Martin Squires draws out its lessons for all analysts.
Tag: best practice
September 27, 2019
Guerrilla Analytics – how to deliver analytics in the cut & thrust of business
Book review of Guerrilla Analytics, a practical guide to working with data. Why this is such a useful manual for analysts & analytics leaders. Recommended.
Just tell me, what does good look like?
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]
Do you know insight guides to help your teams?
After spending time with insurance marketers this week, it was interesting to get back to reading some techie insight guides. With so much media time […]
Event: Forrester Customer Insights Council 2014
In May 2014, I attended this council run by Forrester Research. For those not familiar with Forrester they are one of the biggest global research firms […]