“Web Analytics an hour a day” a review of this practical book from Avinash Kaushik. In this review Martin Squires draws out its lessons for all analysts.
Book review of Guerrilla Analytics, a practical guide to working with data. Why this is such a useful manual for analysts & analytics leaders. Recommended.
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]
After spending time with insurance marketers this week, it was interesting to get back to reading some techie insight guides. With so much media time […]
In May 2014, I attended this council run by Forrester Research. For those not familiar with Forrester they are one of the biggest global research firms […]