Tag: Behavioural Economics

Here today, gone tomorrow

Hyperbolic Discounting is one of those names for a Behavioural Economics bias that can put most people off reading further, just because it sounds so […]

September 13, 2014

Poll: Your level of maturity with BE

Since my own experience, of piloting customer treatments based on Behavioural Economics (BE) hypotheses, I have been fascinated with the subject. Having spoken at a […]

August 18, 2014

Event: CII Regional Market Forum

Good to present at this event on the relevance of Behavioural Economics to the Insurance industry. I’m used to presenting on this theme to marketers […]

June 17, 2014