Trust, is it the most important value sought by businesses?
Is Trust the most important value sought in B2B relationships today? Peter Lavers & Mark Hollyoake share their Trust DNA Model to guide leaders.
Tag: B2B
January 9, 2020
Seven characteristics, of an ideal B2B Influencer, for researchers
On this blog, we don’t want to neglect B2B insight challenges, including finding a B2B influencer. Much of our content focusses on B2C customer insight […]
Enjoying printed insight magazines on planes & trains
With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take […]
Do you have the B2B Market Insight you need to help your customers?
How well do you understand your B2B target market & sector? In the last of his series for us, Peter Lavers shares the importance of market […]
Hunting for new B2B customers, do you know your sources?
How is your hunting going? In the fourth of his series of guest blog posts for us, Peter Lavers explores the importance of this acquisition skill […]
Why your B2B Branding & Proposition needs to be insight-led
Peter Lavers shares a guest blog post on Customer Insight Leader, about how customer insight shapes B2B branding & proposition development for CM capability
How is your People & Competency Development for B2B success?
This series of blogs, from guest blogger Peter Lavers, explore how different aspects of Customer Insight can be used to drive B2B Customer Management. For […]
Insight for better B2B Relationship & Value Building
Delighted to have, as our latest guest blogger, Peter Lavers. He is a Customer Experience expert, recognised by Satmetrix (among others) as one of the Top […]