April 11, 2015

How are you keeping up with 2015 priorities?

By Paul Laughlin

2015 prioritiesBack in January you voted on Customer Insight priorities for 2015. Interim results have remained stable, with two clear winners. “Improve commercial impact” and “Leadership capability“.

As we reach the end of 2015, it’s a good time to check in on progress.

How did you do? Are you making the progress you intended? Have unexpected barriers got in your way? It’s easy to get discouraged or become detached from your original convictions, but it can help to write down both actual progress made and reasons if short of target.

Let’s have a quick poll on progress:


As promised, since January, we’ve shared a few pieces of content relevant to improving the commercial impact of insight teams. Have you read these?

Measuring your Marketing Effectiveness

Digital Marketing Effectiveness for Home Insurance

Is your Marketing performance eclipsed?

If we turn to your Leadership Capability, how is that going? Are you protecting time to focus on self development, so you can contribute to your teams delivery through improved leadership skills? Have you clashed with other leaders? Are you getting your message effectively to the top table? Are you motivating and retaining your analysts & researchers?

Let’s have a quick poll on that progress:


Once again, there has been more leadership focussed content since January. Have you caught up with the following posts?

Coaching Up & Running

The Heart Aroused

Creating a Customer Insight Strategy

I’d love to hear from you all on how it is going. What has worked well & what is proving difficult to achieve? How can Customer Insight Leader help you through relevant content, input from other experts or just an open discussion?