Are you ready for impact of new EU Data Protection regulation to your business? Have you updated your data strategy? Are you planning to appoint a CDO? When it comes to new EU regulation affecting businesses, it seems one of two problems are common. Either such regulation is foisted on unsuspecting business leaders, with little […]
Search Results for: Critical thinking
This week I’ve been worried by the risks of cybercrime for even small businesses. Two articles highlighted the danger of cybercrime & importance of customer data protection for SMEs. These struck me as a stark reminder that these data security concerns are a topic of relevance to much smaller businesses than the large corporates usually […]
Given my past post around an infographic shared by SalesForce.com (hybrid marketer), I have to comment on this new infographic being shared by MarketingDistillery.com. At first glance there is much to praise here compared to summaries others have published. Too many either confuse the specialist nature of a data scientist role with a marketing or customer […]
Although this was a coaching conference, aimed at coaches of all kinds, the content proved very insightful in understanding human thinking & behaviour, so should also be of interest to all leaders. It was hosted at University of South Wales, by the very friendly Commercial Services team there. Sponsors included the Association of Coaching & the Institute […]
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
A summary of the main behavioural economics biases at work in consumers making financial decisions (explaining the list of 10 from the FCA).