Returning to our current theme, of career development, its time to focus on the transition to being a manager. As I’ve spent much of this month speaking at or chairing events, I have spoken to people at all different stages of their customer insight careers. From senior leaders, all the way through to graduates starting […]
Search Results for: Critical thinking
Returning to our theme, of using Customer Insight outside of Marketing. This time, we consider HR Analytics. Such HR insight has become a growing focus in recent years & rightly so, in my opinion. Both from the perspective of recruiting & retaining analytics talent, plus the potential for analytics to optimise key HR processes or decisions. However, […]
A review of blog posts available on Growth Hacking. Explaining the term & why it should matter to Marketers, Sales & Customer Insight leaders.
Reflections from #CIMSmartArt conference, bringing together data analytics and creative marketers. Learning that data doesn’t kill creative.
Reflections on how our way of working in modern corporate life can both distract us from critical tasks & stifle our creativity. A challenge to change now.
With research leaders feeling they have less influence, should they take heart from the 14th century Renaissance & prepare to advance?
The 3rd Welsh Coaching Conference, held at Cardiff City football ground, was a great success and even more useful than last year. As a small business, it’s always a challenge to prioritise personal development, but attending this event was the right decision. It seems I’m not alone in thinking that either as the number of […]
In the month focusing on relationships, it’s personal service from Gerry Brown. We’d only been in the restaurant about three minutes but had already had some humorous and warm conversations with three of the staff who immediately made us feel both welcome and pleased that we’d chosen this restaurant in downtown Vancouver. What came through loud […]
This week I’ve been worried by the risks of cybercrime for even small businesses. Two articles highlighted the danger of cybercrime & importance of customer data protection for SMEs. These struck me as a stark reminder that these data security concerns are a topic of relevance to much smaller businesses than the large corporates usually […]
Although this was a coaching conference, aimed at coaches of all kinds, the content proved very insightful in understanding human thinking & behaviour, so should also be of interest to all leaders. It was hosted at University of South Wales, by the very friendly Commercial Services team there. Sponsors included the Association of Coaching & the Institute […]
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
A summary of the main behavioural economics biases at work in consumers making financial decisions (explaining the list of 10 from the FCA).