Search Results for: data storytelling

Is your customer insight career a spectacular display or in a box?

Whilst working in Amsterdam (not the venue to choose when remembering Guy Fawkes), I was reminded how insight analysts & leaders can shine brightly in very different contexts. A mixture of training & facilitation was helping an events business in the Netherlands. What struck me, despite the different country & sector from my UK FS focus, was the similarity […]

November 6, 2015

Working on your marriage with IT

How well do you get on with your IT team? Do you see them as part of your team & you as part of theirs in a shared endeavour? If your answer was to laugh ironically, you are like many who attended DataIQ Link event this week. The third in our series on events focussed […]

October 16, 2015

Are softer skills for analysts being neglected?

Are you neglecting the development of softer skills in your analysts? Talking to Customer Insight Leaders recently, including at the very pleasant DataIQ Talent Awards, it would seem they are. When sharing the experience of Laughlin Consultancy, that training for analysts in softer skills is our most popular service this year, all these leaders are not […]

June 18, 2015

Planning your analysis with a model for greater value

Do you, or your team, spend sufficient time planning your analysis? When training analysts how to deliver more value, two topics have proved the most popular. One is training in socratic questioning techniques; to get to the real business need. The other is the 9 step approach to customer analysis.

May 27, 2015

Awards & trends for Analytics 2015

Following research & data, in our series on awards & forecast trends for 2015, it’s the turn of analytics. Surprisingly, given the level of press attention these days on the topics of Predictive Analytics or Data Scientists, there are few awards dedicated to celebrating excellence in analytics. In most cases data analytics is a sub-category of […]

January 30, 2015

Awards & trends for Research 2015

Even though we are still fresh into a new year, it is around this time that we often see a spate of awards and pundits forecasting the key trends for the year. A few of these have caught my eye so I thought I’d share those I think add value. As there are developments in […]

January 16, 2015

3 tips for maximising your Analytics team

Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics team. Given the emphasis of advertising & events for this community, it’s tempting to focus on technical skills. So much social media airtime is given over to new software, coding […]

November 11, 2014

Which roles make up today’s hybrid Customer Insight Leader?

I was struck by this graphic published by Visually that was trending on Twitter a couple of days ago. Although about marketers, it set me pondering about today’s hybrid Customer Insight leader. Apart from being an eye catching infographic and ringing true as to the challenge for modern marketers, it prompts an equal or bigger challenge for […]

July 10, 2014