This month we are turning our focus to research & listening to customers’ voices. But, of course, the customer is not necessarily the only voice to which you should be listening as an insight leader. So, to set a context for the rest of our research content this month, I’m delighted to welcome Richard Kimber […]
Beyond April Fools Day, 4 tips to avoid being a foolish insight leader all year round. Avoid pitfalls related to data management, culture, targets & failure
Thoughts on the importance of metadata for data science & customer analytics teams. Why it matters & how metadata is too often neglected.
“Insurance Marketing & Distribution Summit Europe 2015” proved to be a great event. There were interesting speakers, a range of topics & plenty of opportunity for interaction. Plus, it was a pleasure to share with this group myself, more on that later. Following previous reviews, of events that were useful for getting close to leaders […]
9 out of 10 projects fail, according to BCG. Are you suffering from insight project failures? Last week I was fortunate to attend an Institute of Directors’ Business Breakfast, being hosted by Dotted Eyes. The topic was “IT for non-IT directors” and focussed on how to improve the effectiveness of your projects. This was achieved through the […]
Whilst working in Amsterdam (not the venue to choose when remembering Guy Fawkes), I was reminded how insight analysts & leaders can shine brightly in very different contexts. A mixture of training & facilitation was helping an events business in the Netherlands. What struck me, despite the different country & sector from my UK FS focus, was the similarity […]
Guest blogger, Simon Norie, shares why having to produce a business case for customer-needed change is a positive opportunity & how to do it.
How well do you get on with your IT team? Do you see them as part of your team & you as part of theirs in a shared endeavour? If your answer was to laugh ironically, you are like many who attended DataIQ Link event this week. The third in our series on events focussed […]
How to create a Customer Insight Strategy, from an experienced CI leader, covering strategic alignment, operational effectiveness & people leadership.