Poll: Which breed of CI leader are you?
If you watch the actions and listen to the language used by most CEOs, especially where they choose to focus their time, you can often guess […]
If you watch the actions and listen to the language used by most CEOs, especially where they choose to focus their time, you can often guess […]
Segmentation is one of those customer insight and marketing terms that divides opinion. Leaders have their favourite approaches. Boards can be ardent fans of the […]
I was struck by this graphic published by Visually that was trending on Twitter a couple of days ago. Although about marketers, it set me […]
Do you have time to think in your leadership role? I first read this book over a decade ago, but it made such an impact […]
As a follow-up to my latest post on customer insight team structures, here’s a quick poll to gauge the popularity of different models. Please answer the […]
It may seem like one of the curses of modern corporations but org design and regular reorganizations are now a fact of business life. I’m sure as […]
It hardly feels like I need to write a review on this book, as I often hear to recommended at conferences. However, chatting to a […]
Leading insight for a major life & pensions provider for many years, you become painfully aware of the added difficulty in reaching strong insights on […]
Following my presentation at Edgbaston, last week I also presented at the Gloucestershire County Cricket ground in Bristol. Clearly the CII favour the view over […]
I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because […]
Good to present at this event on the relevance of Behavioural Economics to the Insurance industry. I’m used to presenting on this theme to marketers […]
Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like […]