Poll: Which breed of CI leader are you?
If you watch the actions and listen to the language used by most CEOs, especially where they choose to focus their time, you can often guess […]
July 17, 2014
Which type of Segmentation do you need? What is it for?
Segmentation is one of those customer insight and marketing terms that divides opinion. Leaders have their favourite approaches. Boards can be ardent fans of the […]
Which roles make up today’s hybrid Customer Insight Leader?
I was struck by this graphic published by Visually that was trending on Twitter a couple of days ago. Although about marketers, it set me […]
Book Review: Time to Think by Nancy Kline
Do you have time to think in your leadership role? I first read this book over a decade ago, but it made such an impact […]
Poll: Follow-up to Org Design Post (your experience)
As a follow-up to my latest post on customer insight team structures, here’s a quick poll to gauge the popularity of different models. Please answer the […]
Has CI yet found the best org design?
It may seem like one of the curses of modern corporations but org design and regular reorganizations are now a fact of business life. I’m sure as […]
Are your customers thinking fast and slow? Irrational advice
It hardly feels like I need to write a review on this book, as I often hear to recommended at conferences. However, chatting to a […]
Event: B2B customer insight
Leading insight for a major life & pensions provider for many years, you become painfully aware of the added difficulty in reaching strong insights on […]
Event: More Behavioural Economics at a Cricket Ground
Following my presentation at Edgbaston, last week I also presented at the Gloucestershire County Cricket ground in Bristol. Clearly the CII favour the view over […]
Infographics
I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because […]
Event: CII Regional Market Forum
Good to present at this event on the relevance of Behavioural Economics to the Insurance industry. I’m used to presenting on this theme to marketers […]
Customer Insight, what do you think of this for definition?
Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like […]