Three top tips for getting the most out of your Database Marketing team and thoughts on why database marketing is such a key part of a Customer Insight team
Guest post shared on Customer Insight Leader. Mark Cameron makes the case that data-driven (& digital) spam is no improvement on the old spam marketing.
Starting with this post, I am going to share a weekly series of ‘3 top tips’ for maximising the value of each of the different […]
Interestingly, the interim results from our recent poll on barriers to realising value, are revealing that there isn’t one most common barrier to maximising the value […]
The sub-title of this book is “Can you learn to be happy?” and this question is explored through a series of short chapters summarising the […]
Whilst debating the relative merits of different metrics, I’ve been reminded of the importance of a culture of action within teams. That debate was sparked […]
For a previous poll, in answer to the question “which support service would you choose?”, your most popular choice was training for customer insight teams. The […]
To compliment our recent emphasis on analytics, here are a number of data related articles from other bloggers to share with you. First, in an article […]
This conference was well attended and lived up to it’s billing of attracting insurers, consultants and suppliers from across Europe. With approximately 200 attendees and representation […]
In this published slideshow (with associated notes), Rob O’Regan from IT World shares some sensible tips for Analytics leaders with this new job title. Chief […]
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
Tips for customer insight leaders to increase their influence at top table in their organisation. Four key ideas to build influence & alliances for action.