Poll: What do you see?
To provide a research basis for the content included in this blog, I am asking all customer insight leaders who visit this site to complete […]
July 28, 2014
Event: Forrester Customer Insights Council 2014
In May 2014, I attended this council run by Forrester Research. For those not familiar with Forrester they are one of the biggest global research firms […]
Poll: Which breed of CI leader are you?
If you watch the actions and listen to the language used by most CEOs, especially where they choose to focus their time, you can often guess […]
Which type of Segmentation do you need? What is it for?
Segmentation is one of those customer insight and marketing terms that divides opinion. Leaders have their favourite approaches. Boards can be ardent fans of the […]
Which roles make up today’s hybrid Customer Insight Leader?
I was struck by this graphic published by Visually that was trending on Twitter a couple of days ago. Although about marketers, it set me […]
Book Review: Time to Think by Nancy Kline
Do you have time to think in your leadership role? I first read this book over a decade ago, but it made such an impact […]
Poll: Follow-up to Org Design Post (your experience)
As a follow-up to my latest post on customer insight team structures, here’s a quick poll to gauge the popularity of different models. Please answer the […]
Has CI yet found the best org design?
It may seem like one of the curses of modern corporations but org design and regular reorganizations are now a fact of business life. I’m sure as […]
Are your customers thinking fast and slow? Irrational advice
It hardly feels like I need to write a review on this book, as I often hear to recommended at conferences. However, chatting to a […]
Event: B2B customer insight
Leading insight for a major life & pensions provider for many years, you become painfully aware of the added difficulty in reaching strong insights on […]
Event: More Behavioural Economics at a Cricket Ground
Following my presentation at Edgbaston, last week I also presented at the Gloucestershire County Cricket ground in Bristol. Clearly the CII favour the view over […]
Infographics
I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because […]