Event: More Behavioural Economics at a Cricket Ground
Following my presentation at Edgbaston, last week I also presented at the Gloucestershire County Cricket ground in Bristol. Clearly the CII favour the view over […]
July 2, 2014
Infographics
I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because […]
Event: CII Regional Market Forum
Good to present at this event on the relevance of Behavioural Economics to the Insurance industry. I’m used to presenting on this theme to marketers […]
Customer Insight, what do you think of this for definition?
Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like […]
Poll: Customer Insight, the forgotten leader?
Whilst leading the largest customer insight function amongst UK insurers, I was struck how poorly served CI leaders are; in terms of coaching or consultancy support. Compared […]
Event: Data IQ Now 2014
I had the pleasure of attending and presenting at this conference. It was an enjoyable and useful event, hosted at etc Venues near St Paul’s, […]