I’m sure we have all heard the news about various famous (and not so famous) celebrities having their iCloud accounts hacked and their nude photos […]
A summary of the main behavioural economics biases at work in consumers making financial decisions (explaining the list of 10 from the FCA).
Well with over 60 votes in, the results appear to have stabilised into a clear pattern. As has been the case through most of my customer […]
One of the things I’ve heard you’d value is also having opinion published here from other authors. So, I’ve created a new section called “Others” […]
Explaining the benefits of analysts or data scientists being good storytellers. How this structures their findings & communicates more effectively.
It has been interesting, that after several years of excitement around the topic of “gamification”, this year more commentators have suggested that it’s “game over”. […]
Since my own experience, of piloting customer treatments based on Behavioural Economics (BE) hypotheses, I have been fascinated with the subject. Having spoken at a […]