One of the things I’ve heard you’d value is also having opinion published here from other authors. So, I’ve created a new section called “Others” […]
Explaining the benefits of analysts or data scientists being good storytellers. How this structures their findings & communicates more effectively.
It has been interesting, that after several years of excitement around the topic of “gamification”, this year more commentators have suggested that it’s “game over”. […]
Since my own experience, of piloting customer treatments based on Behavioural Economics (BE) hypotheses, I have been fascinated with the subject. Having spoken at a […]
An appeal to those arguing the relative merits of NPS and CES to remember what was learnt from NPS ‘wars’ – it’s what you do with it that counts.
A book review of “Outside In” by H Manning & K Bodine. Explaining the benefits of this book and how insight/CX leaders can redesign customer experiences.
Firstly, the normal health warning on these being only interim results. There are not yet sufficient votes with which to draw robust conclusions (hence the metaphor of a […]
Sharing personal experience of offshoring analytics and the problems that ensued. Includes advice on “watch outs” and potential mitigations.
It’s unusual for me to recommend a book that I don’t consider that well written, but Leadership Pipeline is such a book. The reason for […]