A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
Tips for customer insight leaders to increase their influence at top table in their organisation. Four key ideas to build influence & alliances for action.
At conferences and meetings, one of the topics in which you (customer insight leaders) seem particularly interested is leadership coaching. Once it’s been mentioned in […]
This event organised by Post Magazine was pretty well attended by Insurers and their suppliers. Although the audience was pretty quiet during Q&A sessions after […]
Sharing thoughts on a definition of customer insight and the importance of nurturing an ecosystem of data, analysis and research to produce real insights.
I’m sure we have all heard the news about various famous (and not so famous) celebrities having their iCloud accounts hacked and their nude photos […]
A summary of the main behavioural economics biases at work in consumers making financial decisions (explaining the list of 10 from the FCA).
Well with over 60 votes in, the results appear to have stabilised into a clear pattern. As has been the case through most of my customer […]
One of the things I’ve heard you’d value is also having opinion published here from other authors. So, I’ve created a new section called “Others” […]