Is research game for gamification?

It has been interesting, that after several years of excitement around the topic of “gamification”, this year more commentators have suggested that it’s “game over”. […]

August 20, 2014

Poll: Your level of maturity with BE

Since my own experience, of piloting customer treatments based on Behavioural Economics (BE) hypotheses, I have been fascinated with the subject. Having spoken at a […]

August 18, 2014

Poll: Interim results

Firstly, the normal health warning on these being only interim results. There are not yet sufficient votes with which to draw robust conclusions (hence the metaphor of a […]

August 4, 2014

Poll: What do you see?

To provide a research basis for the content included in this blog, I am asking all customer insight leaders who visit this site to complete […]

July 28, 2014

Segmentation

Segmentation is one of those customer insight and marketing terms which divide opinion. Leaders have their favourite approaches. Boards can be ardent fans of the […]

July 14, 2014