Data-driven Spam is not an improvement, please stop it!
Guest post shared on Customer Insight Leader. Mark Cameron makes the case that data-driven (& digital) spam is no improvement on the old spam marketing.
3 tips for maximising the impact of your Research team
Starting with this post, I am going to share a weekly series of ‘3 top tips’ for maximising the value of each of the different […]
How to be intentionally Happier, a book to help
The sub-title of this book is “Can you learn to be happy?” and this question is explored through a series of short chapters summarising the […]
How to create a culture of action in your Customer Insight team
Whilst debating the relative merits of different metrics, I’ve been reminded of the importance of a culture of action within teams. That debate was sparked […]
CDOs, Data Sharing Standard and LinkedIn
To compliment our recent emphasis on analytics, here are a number of data related articles from other bloggers to share with you. First, in an article […]
Event: Analytics for Insurance, Europe 2014
This conference was well attended and lived up to it’s billing of attracting insurers, consultants and suppliers from across Europe. With approximately 200 attendees and representation […]
6 key attributes of Chief Analytics Officer
In this published slideshow (with associated notes), Rob O’Regan from IT World shares some sensible tips for Analytics leaders with this new job title. Chief […]
How to better measure your Marketing Payback
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
How can you better influence your top table C-Suite team?
Tips for customer insight leaders to increase their influence at top table in their organisation. Four key ideas to build influence & alliances for action.
Are Business and Sport really different?
At conferences and meetings, one of the topics in which you (customer insight leaders) seem particularly interested is leadership coaching. Once it’s been mentioned in […]