Search Results for: leadership development

What could you learn from Canadian Insurers?

When working to improve your marketing through using customer insight, it’s important to still use market intelligence. Knowing what competitors are doing, seeing the wider sector marketing to which your target customers are exposed, these sources still matter. Sometimes other sectors can also offer the fresh perspective you need. So, let’s hear from Canadian insurers. Paul […]

September 5, 2016

Are you strengthening by using Coaching or Mentoring?

As our Olympians continue their efforts to move up that medal table, it’s time for another poll here. This time focussed on understanding how you are using coaching or mentoring. Please answer the quick survey below, to help us all see the current state of using these roles to help develop leaders. It will be fascinating […]

August 10, 2016

Is anyone really Customer Centric? Are you?

A key challenge for Database Marketing leaders, together with all insight teams, is how to help their businesses become more customer centric. We’ve shared before the pitfall of technologies becoming a distraction, from focussing on customers. So, I’m delighted to welcome a new guest blogger to Customer Insight Leader. When I saw the recent research that […]

June 21, 2016

Are you happy with insurance customers’ experience?

Sharing a conversation on insurance customers’ experience, I’m delighted to welcome back Paul Carroll. Paul is CEO of Insurance Thought Leadership & in this guest post shares an insightful conversation that came out of one of his webinars. Over to Paul… I want to share what I found to be some keen insights from a […]

April 8, 2016

Coaching Conference with rich resources for your solutions

The 3rd Welsh Coaching Conference, held at Cardiff City football ground, was a great success and even more useful than last year. As a small business, it’s always a challenge to prioritise personal development, but attending this event was the right decision. It seems I’m not alone in thinking that either as the number of […]

March 11, 2016

How are Big Data & Analytics really being used by Insurers?

Another week, another conference, this time it was Big Data & Analytics for Insurance. To start, I was running a pre-conference workshop (as mentioned previously) on how Customer Insight can help mitigate Conduct Risks for insurers. Good to get active engagement from delegates and once more see how relevant analytics & research are to embedding […]

January 29, 2016

Can Customer Insight Leaders learn from IT project failures?

9 out of 10 projects fail, according to BCG. Are you suffering from insight project failures? Last week I was fortunate to attend an Institute of Directors’ Business Breakfast, being hosted by Dotted Eyes. The topic was “IT for non-IT directors” and focussed on how to improve the effectiveness of your projects. This was achieved through the […]

November 20, 2015

Working on your marriage with IT

How well do you get on with your IT team? Do you see them as part of your team & you as part of theirs in a shared endeavour? If your answer was to laugh ironically, you are like many who attended DataIQ Link event this week. The third in our series on events focussed […]

October 16, 2015

Out and about with Customer Insight Leaders like you

What are others doing? Am I the only one struggling with this problem? Do they know something I don’t? These are the kind of questions & doubts that can plague today’s leaders. Perhaps especially those working in a less widely understood area like Customer Insight. So, let’s peer behind the curtain and see what some […]

August 7, 2015