July 20, 2016

Do you have your insight reading list ready for the beach?

By Paul Laughlin

reading listWith last night possibly having been the hottest on record for the UK, I’m too tired & toasted to write a long post. Lucky readers I hear you cry ūüėČ

Instead, here is a collection of blog posts I’ve found interesting today. Ones that should help customer insight leaders expand their own reading list.

Hope it helps, even if you don’t get to the beach to read today.


First, here is an interesting piece on principles of storytelling that marketers (or analysts) can learn from journalists. Nicely illustrated with a worked example by Yuval Maoz, applied to content marketing.

The One Rule Marketers Must Learn from Journalists

There’s one rule any journalist learns on the first day on the job. It is applicable for anyone who posts news online, whether you work for the New York Times or BuzzFeed. The rule is simple. Any news report must answer the 5 Ws: Over the years, the 5 Ws got an extra question to answer: How the story happened?

Mobile Research

If you’re looking to improve your use of research methods. Perhaps catching up on the use of mobile for surveys or even more sophisticated qualitative research, then this next post is a good place to start. Quirks magazine generally would make good reading for connected research leaders looking to do some work related beach reading. In this post,¬†Chris St. Hilaire (founder of MFour mobile research agency), shares how¬†mobile applications have developed to do just that.


History of Infographics

If your thoughts turn to presenting your insights or visualising your data, then this next blog¬†post should be of interest. For those traditionalists (like me), who prefer a physical book to read on the beach, this article is also a book review of “Mapping the Nation”, which looks like a good addition to your¬†reading list.

The Surprising History of the Infographic

As the 2016 election approaches, we’re hearing a lot about “red states” and “blue states.” That idiom has become so ingrained that we’ve almost forgotten where it originally came from: a data visualization. In the 2000 presidential election, the race between Al Gore and George W.

Deep Learning practical applications

To balance a reading list that is so far sounding more focussed on research & softer skills, here’s a useful AI article. If you’ve wondered about the potential relevance of machine learning to practical problems in your business, here is a great place to start. In this post on Deep Learning Patterns blog, they share a¬†great collection of ‘deep learning’ applications. Each listing includes a short description and link to an article, video, or paper.

start [Deep Learning Patterns]

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Take your time

Hope that helps you with your reading list for the beach this summer. Take time to reflect, as well as brush up on your technical knowledge. Now is a great time to set new goals for you & your team in H2.

Enjoy the sun!