How to measure your Marketing Effectiveness, using a breadth of Customer Insight
When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging analytics & research for proposition insights. But what about measuring your marketing effectiveness? Another rich territory for seeing the benefit of multiple technical customer insight (CI) disciplines is the measurement of marketing effectiveness. In … Continue reading How to measure your Marketing Effectiveness, using a breadth of Customer Insight
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