Global Reviews’ UK Digital Leaders Summit (#UKDLS)
This is a new event in the UK and one I attended yesterday, as a speaker on Behavioural Economics. It’s well worth digital leaders attending in future.
Right from the start things boded well as they had chosen a different and engaging venue. Bounce (121 Holborn, London) is the official ‘home of ping-pong’ and is literally the place where the game was invented in 1901. This gave guests the promise of a ping-pong championship after the event, as well as a more visually interesting location.
Another bonus was the approach taken by Global Reviews – for this to be a relaxed meeting of like-minded leaders across a number of verticals. There were no sponsors pushing their wares, no exhibition stands & no sales pitches. It really was a relaxed time to be challenged by other viewpoints and discuss what it might mean for your own business.
The day was divided up into three sections of panel debates (including attendees not speakers, which was a good approach) followed by keynote speakers. There was also a team exercise before and after lunch, to give plenty of outlet to those competitive urges. Compere and inquisitor of panels was the excellent Clare McDonnell of Radio 5 Live – a very likeable and effective facilitator.
A further bonus was the hiring of a graphic artist to visually capture (with flip charts & coloured markers) the main themes of each session – which made a much more amusing set of notes to review. Clive was later available for caricatures in between ping-pong bouts & was very good at those too. I’ll upload some of his most useful visualizations of key points when I get them. It could be a whole new genre of ‘conference cartoons’.
To give you a more bite-sized breakdown of my learning points from that day, I’m also going to innovate and just share the key tweets sent during the day (as inspiration struck):
Good opening panel debate at #UKDLS, on what is a One Customer Strategy (break down silos, listen, data, co-create, personal but not creepy)
— Paul Laughlin (@LaughlinPaul) November 20, 2014
What would your customers answer to: How would you feel if you could no longer use (your business)? Challenges from @EamoGrant #UKDLS
— Paul Laughlin (@LaughlinPaul) November 20, 2014
#ThoughtLeader only coined as a term in 1994, when #WWW was born, any implication? – interesting fact from @EamoGrant during #UKDLS
— Paul Laughlin (@LaughlinPaul) November 20, 2014
#Servicing vs #Stalking an interesting panel debate – it’s in the eye of customer but need opt outs & soft metrics of how they feel #UKDLS
— Paul Laughlin (@LaughlinPaul) November 20, 2014
Is technology the answer to a one customer strategy? I'd like to think that logic, emotion and human interaction also plays a part #UKDLS
— Emma Leech (@EmmaJ70) November 20, 2014
Lining up #head, #heart & #guts is central to what we are trying to achieve. @Emmaj70 #UKDLS
— Paul Laughlin (@LaughlinPaul) November 20, 2014
Clever viral campaign #IAMIN from Loughborough university – a good understanding of emotion & community plus fast delivery @Emmaj70 #UKDLS
— Paul Laughlin (@LaughlinPaul) November 20, 2014
Target capture data about everything you do & buy external data – but doesn’t stop then inappropriately sending vouchers #ThinkHuman #UKDLS
— Paul Laughlin (@LaughlinPaul) November 20, 2014
RT @GlobalReviews: "When customers don't act rationally" presentation #ukdls @LaughlinPaul pic.twitter.com/hYvyko1O12 – love the visualisation
— Paul Laughlin (@LaughlinPaul) November 20, 2014
Great job compering #UKDLS today @ClareMcdonnell1, kept us all on our toes and insightful summing up, pleasure working with you!
— Paul Laughlin (@LaughlinPaul) November 20, 2014
How was that as means of writing up an event? Did it work for you?