Data challenges & value opportunities for retailers

One of the themes of video interviews prior to #MSMS2015 event has been questions on data. What data challenges do multi-channel retailers face? How can they start acting on  data? How do they choose the right technology?

So, as a second preview to this event (Multi-Channel Sales & Marketing Strategy), shown below are three short video interviews answering those questions. In just a few minutes each, these are of course only brief introductions as to what you need to consider. But hopefully they give you a feel for the guidance that will be available at this event, through talks, Q&A and exercises.

Without further ado, let’s focus on those data questions…

(1) What’s the biggest data challenge faced by multi-channel retailers?

(2) How should retailers be acting on their customer data?

(3) How can you choose the technology you need to help you?

I hope those were useful. It can seem daunting at first. Both improving your quality data access & deriving value from acting on that data (or insights derived from that data) is a multi-year journey. But real value comes from starting, step by step, to show your business that data progress can be made.

How have you taken steps forward in customer data management & usage?