How does your Marketing Measurement need to improve?
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]
Category: Polls
February 18, 2015
Interim Results: 2015 goals
Thanks to your voting, we now have some interim results from our poll on where you would focus your 2015 goals for customer insight. Although there […]
Your goals for the New Year
Following on from our recent post about the importance of setting goals for your roles in 2015 (plus future trends from others), here is a poll about […]
Poll: Which is your favourite ‘top tip’?
Thanks for all the positive feedback I’ve had on our recent series of ‘top tips’ for the different technical teams which make up the full […]
Poll: Latest results on analytics software
Well with over 60 votes in, the results appear to have stabilised into a clear pattern. As has been the case through most of my customer […]
Poll: Which Analytics Software?
“We use R” is a comment I used to only hear from recent graduates or some analysts working in the public sector. Both these sectors […]
Poll: Your level of maturity with BE
Since my own experience, of piloting customer treatments based on Behavioural Economics (BE) hypotheses, I have been fascinated with the subject. Having spoken at a […]
Poll: Interim results
Firstly, the normal health warning on these being only interim results. There are not yet sufficient votes with which to draw robust conclusions (hence the metaphor of a […]
Poll: What do you see?
To provide a research basis for the content included in this blog, I am asking all customer insight leaders who visit this site to complete […]
Poll: Which breed of CI leader are you?
If you watch the actions and listen to the language used by most CEOs, especially where they choose to focus their time, you can often guess […]