How does your Marketing Measurement need to improve?
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]
Thanks to your voting, we now have some interim results from our poll on where you would focus your 2015 goals for customer insight. Although there […]
Following on from our recent post about the importance of setting goals for your roles in 2015 (plus future trends from others), here is a poll about […]
Thanks for all the positive feedback I’ve had on our recent series of ‘top tips’ for the different technical teams which make up the full […]
Well with over 60 votes in, the results appear to have stabilised into a clear pattern. As has been the case through most of my customer […]
“We use R” is a comment I used to only hear from recent graduates or some analysts working in the public sector. Both these sectors […]
Since my own experience, of piloting customer treatments based on Behavioural Economics (BE) hypotheses, I have been fascinated with the subject. Having spoken at a […]
Firstly, the normal health warning on these being only interim results. There are not yet sufficient votes with which to draw robust conclusions (hence the metaphor of a […]
To provide a research basis for the content included in this blog, I am asking all customer insight leaders who visit this site to complete […]
If you watch the actions and listen to the language used by most CEOs, especially where they choose to focus their time, you can often guess […]