Thanks to all of you who participated in this year’s annual survey of Customer Insight goals. Looking at the results, the first thing that strikes […]
Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets […]
It’s that time again, when we ask for your goals for Customer Insight success this year. Last year, you voted fairly consistently for two priorities to deliver […]
Sharing result of poll amongst the customer insight leaders on Conduct Risk evidence. Concerning results show lack of some of the basics expected by FCA.
Where is that data? I know we’ve got it somewhere! Ever been in that position or heard such frustration from your analysts? This is an age […]
On the day when the British Polling Council opposed a bill regulating opinion polls & provided more details on inquiry into election opinion poll failures (a cause […]
Back in January you voted on Customer Insight priorities for 2015. Interim results have remained stable, with two clear winners. “Improve commercial impact” and “Leadership capability“. […]
Results from a poll by Customer Insight Leader of Marketing performance measurement. Reflections on signs of best practice and others needing help.
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]