Your goals for 2016, keeping focussed on value & growth
Thanks to all of you who participated in this year’s annual survey of Customer Insight goals. Looking at the results, the first thing that strikes […]
Category: Polls
February 13, 2016
How will you resource your insight team this year?
Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets […]
What are your goals for Customer Insight success in 2016?
It’s that time again, when we ask for your goals for Customer Insight success this year. Last year, you voted fairly consistently for two priorities to deliver […]
Can we please just build insight this way?
Do we have to build that here? Can’t we just buy that in? One of the often quoted challenges, faced by Customer Insight leaders, is […]
Are you frustrated on your unmapped data journey?
It’s going to take how much longer?! It’s going to cost how much more?!! If those sound like all too familiar expressions of frustration, in […]
Poll results: Conduct Risk and Insight Gaps
Sharing result of poll amongst the customer insight leaders on Conduct Risk evidence. Concerning results show lack of some of the basics expected by FCA.
Are you building your Data Kingdom from a blueprint?
Where is that data? I know we’ve got it somewhere! Ever been in that position or heard such frustration from your analysts? This is an age […]
Votes are in, do you agree with our survey results?
On the day when the British Polling Council opposed a bill regulating opinion polls & provided more details on inquiry into election opinion poll failures (a cause […]
Can Customer Insight mitigate Conduct Risk?
In light of the largest fine the FCA (or FSA) have ever issued, more and more FS firms are taking a closer look at their […]
How are you keeping up with 2015 priorities?
Back in January you voted on Customer Insight priorities for 2015. Interim results have remained stable, with two clear winners. “Improve commercial impact” and “Leadership capability“. […]
Is your true Marketing performance eclipsed? Results from our poll
Results from a poll by Customer Insight Leader of Marketing performance measurement. Reflections on signs of best practice and others needing help.
How does your Marketing Measurement need to improve?
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]