This month we will focus more on analytics. Following last year’s analytics poll, concerning which software you use, this time we turn to the topic […]
Thanks to all of you who participated in this year’s annual survey of Customer Insight goals. Looking at the results, the first thing that strikes […]
Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets […]
It’s that time again, when we ask for your goals for Customer Insight success this year. Last year, you voted fairly consistently for two priorities to deliver […]
Sharing result of poll amongst the customer insight leaders on Conduct Risk evidence. Concerning results show lack of some of the basics expected by FCA.
Where is that data? I know we’ve got it somewhere! Ever been in that position or heard such frustration from your analysts? This is an age […]
On the day when the British Polling Council opposed a bill regulating opinion polls & provided more details on inquiry into election opinion poll failures (a cause […]
Back in January you voted on Customer Insight priorities for 2015. Interim results have remained stable, with two clear winners. “Improve commercial impact” and “Leadership capability“. […]
Results from a poll by Customer Insight Leader of Marketing performance measurement. Reflections on signs of best practice and others needing help.