Data-driven Spam is not an improvement, please stop it!
Guest post shared on Customer Insight Leader. Mark Cameron makes the case that data-driven (& digital) spam is no improvement on the old spam marketing.
Category: Others
October 30, 2014
CDOs, Data Sharing Standard and LinkedIn
To compliment our recent emphasis on analytics, here are a number of data related articles from other bloggers to share with you. First, in an article […]
6 key attributes of Chief Analytics Officer
In this published slideshow (with associated notes), Rob O’Regan from IT World shares some sensible tips for Analytics leaders with this new job title. Chief […]
Are Business and Sport really different?
At conferences and meetings, one of the topics in which you (customer insight leaders) seem particularly interested is leadership coaching. Once it’s been mentioned in […]
Here today, gone tomorrow
Hyperbolic Discounting is one of those names for a Behavioural Economics bias that can put most people off reading further, just because it sounds so […]
A cloud won’t protect your modesty
I’m sure we have all heard the news about various famous (and not so famous) celebrities having their iCloud accounts hacked and their nude photos […]
Infographic on new purchase journey
As a second entry to this new section, I was struck by this infographic from SmartInsights that was shared by the IDM as part of their […]
Free chapters from Outside In for you to download
One of the things I’ve heard you’d value is also having opinion published here from other authors. So, I’ve created a new section called “Others” […]