Sharing personal experience of offshoring analytics and the problems that ensued. Includes advice on “watch outs” and potential mitigations.
Segmentation is one of those customer insight and marketing terms that divides opinion. Leaders have their favourite approaches. Boards can be ardent fans of the […]
I was struck by this graphic published by Visually that was trending on Twitter a couple of days ago. Although about marketers, it set me […]
Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like […]