How can you better influence your top table C-Suite team?
Tips for customer insight leaders to increase their influence at top table in their organisation. Four key ideas to build influence & alliances for action.
Category: Opinion
September 29, 2014
Do you benefit from the full breadth of Customer Insight?
Sharing thoughts on a definition of customer insight and the importance of nurturing an ecosystem of data, analysis and research to produce real insights.
Why should Behavioural Economics matter to Insurance Analytics teams?
A summary of the main behavioural economics biases at work in consumers making financial decisions (explaining the list of 10 from the FCA).
Leadership coaching for you?
Have you experienced the benefits of coaching? Years ago UK business leaders appeared to just see this as an American business fad (for a culture […]
Why you need your analysts to be storytellers and how to develop them
Explaining the benefits of analysts or data scientists being good storytellers. How this structures their findings & communicates more effectively.
Is research game for gamification?
It has been interesting, that after several years of excitement around the topic of “gamification”, this year more commentators have suggested that it’s “game over”. […]
When using Customer Effort Score (CES), remember the NPS wars
An appeal to those arguing the relative merits of NPS and CES to remember what was learnt from NPS ‘wars’ – it’s what you do with it that counts.
Offshoring Analytics: my personal experience of is it worth it?
Sharing personal experience of offshoring analytics and the problems that ensued. Includes advice on “watch outs” and potential mitigations.
Which type of Segmentation do you need? What is it for?
Segmentation is one of those customer insight and marketing terms that divides opinion. Leaders have their favourite approaches. Boards can be ardent fans of the […]
Which roles make up today’s hybrid Customer Insight Leader?
I was struck by this graphic published by Visually that was trending on Twitter a couple of days ago. Although about marketers, it set me […]
Has CI yet found the best org design?
It may seem like one of the curses of modern corporations but org design and regular reorganizations are now a fact of business life. I’m sure as […]
Infographics
I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because […]