How to better measure your Marketing Payback
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
Category: Books
October 2, 2014
Redesigning Customer Experiences from the Outside In
A book review of “Outside In” by H Manning & K Bodine. Explaining the benefits of this book and how insight/CX leaders can redesign customer experiences.
How are you navigating the leadership pipeline?
It’s unusual for me to recommend a book that I don’t consider that well written, but Leadership Pipeline is such a book. The reason for […]
Book Review: Time to Think by Nancy Kline
Do you have time to think in your leadership role? I first read this book over a decade ago, but it made such an impact […]
Are your customers thinking fast and slow? Irrational advice
It hardly feels like I need to write a review on this book, as I often hear to recommended at conferences. However, chatting to a […]