How to understand your customers’ mobile mind shift
When I first received a copy of this book, when it was published in 2014, I didn’t think it would be so relevant. Understanding a […]
Category: Books
Are you drifting or do you have a plan for your life?
Summer holidays can be a great opportunity for reflection. Whether you are lying on a beach or enjoying a sightseeing vacation, I wonder if you’ve […]
Do the stories, you tell your business, inspire?
Ten years ago, in 2005, a group of people working in the field of knowledge management across UK & USA, coined the phrase ‘narrative leadership‘. So was […]
Do you know which rules to break or laws to follow?
Some authors and industry experts have real staying power, especially those who know which rules to break. Despite how much change happens in that industry, […]
Just 18 Minutes a day can revolutionise your year & life
A book review of 18 Minutes by Peter Bregman, sharing why this human and practical book can help Customer Insight leaders prioritise and manage their time.
Is your heart aroused at work? Does it sing in what you do?
A book review of The Heart Aroused by David Whyte. A great collection of poems to help explore how to preserve your soul in corporate life.
How to play to your strengths this year
Book review of Strengths Finder 2.0 book, explains resources included & how these help both individuals & coaches, play to their strengths.
How to be intentionally Happier, a book to help
The sub-title of this book is “Can you learn to be happy?” and this question is explored through a series of short chapters summarising the […]
How to better measure your Marketing Payback
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
Redesigning Customer Experiences from the Outside In
A book review of “Outside In” by H Manning & K Bodine. Explaining the benefits of this book and how insight/CX leaders can redesign customer experiences.
How are you navigating the leadership pipeline?
It’s unusual for me to recommend a book that I don’t consider that well written, but Leadership Pipeline is such a book. The reason for […]