Why you need to join up listening to your customers and your employees
Join up your listening to your customers (VoC) and listening to your employees (VoE) programmes, to really drive Trust argues Peter Lavers.
Author: Peter Lavers
November 20, 2020
Missed your sales targets? Focus on relationships instead – B2B research
Missed your sales targets? Invest in longer-term investments recommended by Customer Attuned’ research, a focus on relationship building for the New Normal.
Preparing for the Digital Human customer in your business
Are you preparing for a digital human customer in your business? CX expert, Peter Lavers, shares research from SAS on how CX needs to adapt to digitisation.
Trust, is it the most important value sought by businesses?
Is Trust the most important value sought in B2B relationships today? Peter Lavers & Mark Hollyoake share their Trust DNA Model to guide leaders.
What is the customer reaction to GDPR telling us about our data culture?
It’s been several months now since we’ve talked about GDPR, so has it changed your data culture? Having previously shared 2 blog posts on “how […]
Seven characteristics, of an ideal B2B Influencer, for researchers
On this blog, we don’t want to neglect B2B insight challenges, including finding a B2B influencer. Much of our content focusses on B2C customer insight […]
Customer Segmentation in a Cognitive Computing age
As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key […]
Analytics are the new Weapons Guidance Systems (part 2)
Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall […]
Customer Data: Is it the new Marketing Battleground?
Data and analytics are being called the new marketing battleground. Indeed, many experienced marketers are rushing to brush up on their technical knowledge. So, continuing […]
Do you have the B2B Market Insight you need to help your customers?
How well do you understand your B2B target market & sector? In the last of his series for us, Peter Lavers shares the importance of market […]
Hunting for new B2B customers, do you know your sources?
How is your hunting going? In the fourth of his series of guest blog posts for us, Peter Lavers explores the importance of this acquisition skill […]
Why your B2B Branding & Proposition needs to be insight-led
Peter Lavers shares a guest blog post on Customer Insight Leader, about how customer insight shapes B2B branding & proposition development for CM capability