You might be wasting your time with clustering for segmentation
Prof Nick Radcliffe makes the case for why clustering your customers is a bad idea that wastes analysts time & delivers suboptimal marketing.
Author: Nick Radcliffe
April 21, 2021
1 billion gallons of water & remembering a sense of scale
Prof Nick Radcliffe debunks a claim about Edinburgh’s Commonwealth Pool & thus shows us how to develop a sense of scale for some big numbers.