Web Analytics an hour a day, how this book can improve your analysis
“Web Analytics an hour a day” a review of this practical book from Avinash Kaushik. In this review Martin Squires draws out its lessons for all analysts.
Author: Martin Squires
What tools are in a good analyst toolbox? (part 2 = people skills)
What else does a good analyst toolbox need as well as the right software and resources? Guest blogger Martin Squires highlights the need for 4 People Skills
What tools should a good analyst have in their toolbox? (part 1 = technical)
Which tools should you ensure analysts have in their toolbox? Guest blogger & experience Analytics leader, Martin Squires, shares his recommended tools.
Debating the need for Business Partners in Analytics teams: (1) Against
Do you need a Business Partner role in Analytics or Data Science teams? This 2 part series debates case for and against. 1) Martin Squires’ reasons against.
Are You Going To Be A Data Scientist? Or “Just” An Analyst?
Guest blogger, Martin Squires from Walgreen Boots, shares why you need an analyst at least as much as data scientists & why a medical analogy helps.