Why Analytics should help your CMO achieve zero-based budgeting
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Author: Ben Salmon
March 27, 2019
How to acquire customers? Burning media cash isn’t the answer!
Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the […]
Apps CX, do your favourite apps have CX lessons for insight leaders?
Continuing our theme on leader’s experience with apps, I got drawn into a conversation about apps CX. You may remember guest blogger, Ben Salmon, from […]
Just tell me, what does good look like?
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]
When is perfect not good enough? Try following Pareto
Guest blogger shares how the Pareto principle applies to database marketing. When is you targeting analysis good enough & you’re wasting money doing more?
How about this goal = Don’t do Stupid Things?
How annoyed do you get when companies, who should know you better, do stupid things? To share his advice on that topic, I’m delighted to […]