How to build trust with customers? Santa says recommend a competitor.
Inspired by “Miracle on 34th Street”, guest blogger Amy Scott says recommend a competitor. Read how this can build trust with your customers.
Author: Amy Scott
November 17, 2021
Creating and using segment Personas to impact customer journeys
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
Are consumer segment Personas helpful facts or Marketing fiction?
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we […]