Author: Paul Laughlin

Poll: What do you see?

To provide a research basis for the content included in this blog, I am asking all customer insight leaders who visit this site to complete […]

July 28, 2014

Segmentation

Segmentation is one of those customer insight and marketing terms which divide opinion. Leaders have their favourite approaches. Boards can be ardent fans of the […]

July 14, 2014

Event: B2B customer insight

Leading insight for a major life & pensions provider for many years, you become painfully aware of the added difficulty in reaching strong insights on […]

July 7, 2014

Infographics

I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because […]

June 20, 2014