You might be wasting your time with clustering & segmentation
Prof Nick Radcliffe makes the case for why clustering your customers is a bad idea that wastes analysts time & delivers suboptimal marketing.
Prof Nick Radcliffe makes the case for why clustering your customers is a bad idea that wastes analysts time & delivers suboptimal marketing.
Following up on our book review, here are a selection of resources to help you develop & embed your Adaptive Leadership competency.
Debrief from the excellent 3 day #CoachFest, helping coaches engage with Climate Change, Wellbeing & Spirituality – a Transpersonal vision.
A book review of “The Practice of Adaptive Leadership” by Heifetz, Grashow & Linsky. Why this very practical book matters & you should read it
Part 3 of 3 part series on the subpersonalities of an analyst. How the personas of a Politician, Craftsperson & Athlete help with delivering.
Chief Data Scientist, Richard Pugh, explains how data thinking & design thinking can improve on the popular software-first project approach.
Part 2 of a series exploring the subpersonalities that analysts need to bring to their work. These ones empower the 3 steps of technical work
Part 1 of a series exploring the subpersonalities that analysts need to bring to their work. The first 3 empower the 3 steps of contracting.
Tony Boobier shares lessons from “Thinking Fast & Slow” for the challenge of what mindset is needed by analysts & those interpreting data.
Book review of “Psychosynthesis Leadership Coaching” by Aubyn Howard. How it can help leaders & coaches choose a way of being that is needed.